diversity

Britain’s Got Talent winner Diversity have been signed as support for Boyzone at The Big Gig Weekend music festival at the Bristol & West showground on September 26.

Diversity will perform the set they had intended to do for Michael Jackson’s This Is It series of concerts at the O2 in London, before his tragic death. Jackson became a fan of Diversity when he saw them on YouTube and was in talks to make them part of his O2 concert series. Diversity are made up of three sets of brothers who all dance, something that Jackson could relate to.

Property tycoon Kevin Newton, promoter of The Big Gig Weekend, feels that Simon Cowell was a little hasty in dropping the dancing group because ‘they dance and don’t sing’ and says he is keen to discuss signing Diversity to his own label Cent Records. “Done right, they could be marketed in much the same was as Lord of the Dance, which wasn’t about singing but was still promotable,” says Newton.

The Big Gig Weekend has been labelled the ‘mainstream alternative to Glastonbury’ by Newton. The Somerset festival will feature James Morrison on Friday, September 25.  Boyzone and Diversity will appear on Saturday 26 and Katherine Jenkins will appear on Sunday 27.